摘要 : This comprehensive research paper encompasses all studies and researches relating to the utility and viability of retail marketing in urban regions. The paper covers several important sections like present scenario of urban retail... 展开 This comprehensive research paper encompasses all studies and researches relating to the utility and viability of retail marketing in urban regions. The paper covers several important sections like present scenario of urban retail marketing in India, urban retail marketing tools, journey of urban retail marketing in India since 1991, role of foreign direct investment in urban retail boom, organized retailing: the present and future of retailing, government initiatives, urban retail marketing in China, Mexico, Russia and South Africa, privileges of urban retail marketing identified via research study conducted in the selected regions of Delhi NCR. The major urban retail marketing privileges that the paper talks about are massive size of the markets, scope for huge profits, no restrictions from the government, easy viability and accessibility of electronic commerce, better reach through efficient channels of distribution, quality physical distribution and logistics management, high purchasing power of the customers, supportive government and industrial regulations, availability of inexpensive and quality talent, scope for foreign collaborations, efficient return on investment, placing strategies can be carried out easily. In addition to this, the paper also talks about the various urban retail marketing strategies undertaken by global retail giants such as Wal-Mart, Costco Whole-Sale Corporation, Kroger, Tesco, Carrefour and Amazon, and how these strategies if followed and practiced in India can totally revamp the structure of present retail. 收起