摘要 : Purpose - The objective of this paper is to report a case study investigating how organizationalidentity evolves during institutional change within a UK building society.Design/methodology/approach The paper employs an inductive c... 展开 Purpose - The objective of this paper is to report a case study investigating how organizationalidentity evolves during institutional change within a UK building society.Design/methodology/approach The paper employs an inductive case study, which is appropriate for examining such change processes. It builds on grounded theory, considered appropriate for such an explanatory research. Findings - The paper finds that: institutional change, especially regulation and practice changes, serves as the trigger to increasing salience of identity issues, i.e. identity ambiguity, legitimacy crisisand perceived identity obsolescence; leadership, organizational culture and strategic exercises aresalient apparatuses to tackle identity problems caused by external pressure; and a new identity isformed as a result of the managerial interventions, characterised by the rediscovery of historical roots,modernization and dualism.Research limitations/implications - The paper provides an account of identity change, given abroader business environment change context within which the organization operates. Utilizingqualitative study of one case may be taken as a limitation.Originality/value - The theoretical contribution reflected in the findings has implications for theinterfaces between identity and institutional environment and organizational culture. 收起