摘要 : There is strong evidence that consumers learn from their brand consumption experiences and continuously update their brand purchase probabilities. However, in explaining why established competitive brands continuously compete thro... 展开
作者 | Marshall Freimer Dan Horsky |
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作者单位 | |
页码/总页数 | p.796-810 / 15 |
语种/中图分类号 | 英语 / F7 |
关键词 | price promotions consumer learning competition game theory |
馆藏号 | F-066 |