摘要 : How do managers perceive and use media? Media richness theory (MRT) appears to provide persuasive answers to this, but does it work when electronic media is used? Surveys of Japanese managers showed that the perceptions of media, ... 展开
作者 | Mariko Kishi |
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作者单位 | |
期刊名称 | 《Information & Management》 |
页码/总页数 | p.281-287 / 7 |
语种/中图分类号 | 英语 / TP |
关键词 | media richness media perception media use traditional media electronic media organizational interpretation behavior |
馆藏号 | TP-218 |