摘要 : Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and... 展开
作者 | Wang~ Yen-Yao Guo~ Chenhui Susarla~ Anjana Sambamurthy~ Vallabh |
---|---|
作者单位 | |
期刊名称 | 《Information Systems Research》 |
页码/总页数 | 582-604 / 23 |
语种/中图分类号 | 英语 / TP3 |
关键词 | FGC UGC traditional media offline light vehicle sales US automobile industry Facebook Twitter PVAR model |
DOI | 10.1287/isre.2020.0984 |
馆藏号 | TP-125 |