摘要 : The purpose of this article is to provide a wine market segmentation methodology as a meaningful tool for wine marketing strategy creation in Croatia. Based on recently published research of wine consumers in comparable countries,... 展开
作者 | Kalazic~ Z. Simic~ M. L. Horvat~ J. |
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作者单位 | |
期刊名称 | 《Journal of Food Products Marketing》 |
总页数 | 11 |
语种/中图分类号 | 英语 / F |
关键词 | consumers food products market segmentation marketing markets methodology Balkans Southern Europe Europe Mediterranean Region Developed Countries Croatia methods. |
馆藏号 | N2008EPST0008791 |