摘要 : Purpose - The purpose of this paper is to contribute to the discussion related to the antecedents of the extent of e-business use and the effect of this level on changing strategy, management and marketing. Design/methodology/appr... 展开
作者 | Victoria Bordonaba-Juste Laura Lucia-Palacios Yolanda Polo-Redondo |
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作者单位 | |
期刊名称 | 《Internet Research: Electronic Networking Applications and Policy》 |
总页数 | 19 |
语种/中图分类号 | 英语 / TP39 |
关键词 | Europe Electronic commerce Retail management Organizational implications E-business use European retailers Cross-country analysis |
馆藏号 | N2008EPST0003541 |