摘要 : Given the rise of the competitor whistleblowing phenomenon and the lack of relevant knowledge on the topic, the current study developed a moderated mediation framework to examine how consumers respond to whistleblowing by a compet... 展开
作者 | Yin~ Cheng-Yue Bi~ Nan Chen~ Yong |
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作者单位 | |
期刊名称 | 《Journal of Marketing Management》 |
总页数 | 28 |
语种/中图分类号 | 英语 / F2 |
关键词 | Competitor whistleblowing consumer scepticism whistleblowing time stated reasons consumer attitudes CORPORATE SOCIAL-RESPONSIBILITY PERSUASION KNOWLEDGE DECISION-MAKING MORAL INTENSITY MEDIATING ROLE ATTRIBUTIONS EMPLOYEES IMPACT CREDIBILITY SPONSORSHIP |
馆藏号 | N2020042300060526 |