摘要 : International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A syne... 展开
作者 | Randrianasolo~ Arilova A. Semenov~ Alexey~ V |
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作者单位 | |
期刊名称 | 《Journal of International Marketing》 |
总页数 | 18 |
语种/中图分类号 | 英语 / F7 |
关键词 | research and development corporate social responsibility philanthropy industry institutions FINANCIAL PERFORMANCE DEVELOPMENT CAPABILITIES MODERATING ROLE CSR INNOVATION STRATEGY IMPACT FIRMS DRIVERS COUNTRY |
馆藏号 | N2020060400092538 |