摘要 : This paper compares two manufacturer strategies focused on their retailers: (i) product strategy and (ii) service process strategy (before, during, and after selling). Additionally, the role of time in the manufacturer-retailer re... 展开
作者 | Vila-Lopez~ Natalia Kuster-Boluda~ Ines |
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作者单位 | |
期刊名称 | 《Total Quality Management & Business Excellence》 |
总页数 | 15 |
语种/中图分类号 | 英语 / F40 |
关键词 | retailer internationalisation satisfaction loyalty manufacturer |
馆藏号 | N2008EPST0003586 |