摘要 : Purpose This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE).Design/methodology/approach A stratified ran... 展开
作者 | Muneeb Dilnaz Tehseen Shehnaz Amin Muslim Kader Fatima Latif Khawaja Fawad |
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作者单位 | |
期刊名称 | 《Journal of Enterprise Information Management》 |
总页数 | 23 |
语种/中图分类号 | 英语 / C93 |
关键词 | Internal market orientation Higher educational institutions Institutional competitiveness Faculty commitment |
馆藏号 | N2008EPST0003488 |