摘要 : The political, economic and social changes over the past decade in Hungary have led to trading companies developing a new combination of marketing strategies, a new marketing-oriented approach adapted to consumer demand in order t... 展开 The political, economic and social changes over the past decade in Hungary have led to trading companies developing a new combination of marketing strategies, a new marketing-oriented approach adapted to consumer demand in order to maintain and improve their competitive position on the Hungarian market. The conditions for adapting the environment-oriented conception is based on a knowledge of the marketing environment, an analysis of the effect mechanism and a conscious use of marketing implements.In food trade there has been a marked change in the sales system and in the trading activity of companies. The multinational chain stores (multiple retail outlets) which have achieved a significant position in the Hungarian (domestic) market have also adapted the models and forms of their own commercial systems. 收起