摘要 : Today's technology-enabled customer with instant access to a global marketplace has led to firms facing intense competition from around the world. As a result, customer engagement has emerged as an important marketing strategy and... 展开
作者 | Connell~ Cara Marciniak~ Ruth Carey~ Lindsey Drylie |
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作者单位 | |
期刊名称 | 《Journal of International Marketing》 |
总页数 | 17 |
语种/中图分类号 | 英语 / F7 |
关键词 | customer engagement cultural dimensions online brand community netnography ONLINE BRAND COMMUNITIES LONG-TERM ORIENTATION CONSUMER ENGAGEMENT POWER DISTANCE ACTOR ENGAGEMENT HOFSTEDES MODEL PERFORMANCE IMPACT LEVEL PROPOSITIONS |
馆藏号 | N2020060400092538 |