摘要: This study is exploratory to build on previous findings on E-Commerce issues and challenges in developing countries;they emphasize customer attitudes in the Nigerian market,which is one of the largest markets in Africa.Users of va... 展开 This study is exploratory to build on previous findings on E-Commerce issues and challenges in developing countries;they emphasize customer attitudes in the Nigerian market,which is one of the largest markets in Africa.Users of various E-Commerce sites in Lagos,Nigeria,were asked to complete quantitative questionnaires for this study.The findings were analyzed with SPSS and interpreted with Descriptive Analysis and Simple Relative Percentages,revealing significant issues and challenges in the Nigerian online business landscape,including infrastructure,risk and protection,education and knowledge,finance and cost,trust,and confidence.Several E-Commerce platforms used in the business environment were established,and cross-tabulations were done among different age groups and genders.The research revealed that,despite the issues and challenges,customer attitudes are favorable;however,issues of trust and confidence in the system,as well as infrastructure improvements,particularly in internet supply,which is the framework on which E-Commerce is based,must be addressed.E-Commerce is an emerging trend,and customer attitudes must be assessed as it progresses to ensure its longevity in developed countries.Also,guidelines for further studies and continuous attitudinal tests must be conducted regularly. 收起