摘要 : The retailer is the final point of sales for brands. The performance of the retailer is a function of satisfaction the retailer derives from the trade relationships. The research framework developed to study the retailer-distribut... 展开
作者 | Swati Bhatnagar Rajan Yadav |
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作者单位 | |
期刊名称 | 《International journal of management practice》 |
页码/总页数 | 356-375 / 20 |
语种/中图分类号 | 英语 / C93 |
关键词 | communication dependence distribution channels fairness neural networks retailer satisfaction |
DOI | 10.1504/IJMP.2024.138172 |
馆藏号 | C-095 |