摘要 : Online shopping is often motivated by the opportunity to save resources due to its high convenience and accessibility. We thus propose that online-shopping contexts can prime low effort processing, which increase heuristic decisio... 展开
作者 | Braga~ Joao Niza Jacinto~ Sofia |
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作者单位 | |
期刊名称 | 《Journal of Consumer Behaviour》 |
页码/总页数 | 743-755 / 13 |
语种/中图分类号 | 英语 / TS94 |
关键词 | CONSUMER OFFLINE UTILITARIAN BEHAVIOR SATISFACTION ACTIVATION PRODUCTS RETAILER IMPACT GOALS |
DOI | 10.1002/cb.2032 |
馆藏号 | TS-285 |