摘要 : Purpose This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the impact and responses and attempts to identify th... 展开
作者 | Tamal Samanta Rajesh Aithal |
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作者单位 | |
期刊名称 | 《Qualitative Market Research》 |
页码/总页数 | 555-578 / 24 |
语种/中图分类号 | 英语 / F7 |
关键词 | Small retail Innovation Crisis management Emerging economies Resilience |
DOI | 10.1108/QMR-03-2022-0050 |
馆藏号 | F-156 |