摘要 : With the prevalence of social media, a great deal of research has examined consumer engagement in social media brand communities. However, we lack a holistic understanding of the phenomena. Given the importance and relevance of th... 展开
作者 | Santos~ Zelia Raposo Cheung~ Christy M. K. Coelho~ Pedro Simoes Rita~ Paulo |
---|---|
作者单位 | |
期刊名称 | 《International Journal of Information Management》 |
页码/总页数 | 102457.1-102457.38 / 38 |
语种/中图分类号 | 英语 / C |
关键词 | Consumer engagement Social media Literature review Integrative framework |
DOI | 10.1016/j.ijinfomgt.2021.102457 |
馆藏号 | C-004 |