摘要 : PurposeWhile big data (BD), a transformative emerging phenomenon on its youth, plays a growing role in organizations in improving marketing decision-making, few academic works examine the mechanism through which BD can be applied ... 展开
作者 | Gnizy~ Itzhak |
---|---|
作者单位 | |
期刊名称 | 《Journal of business & industrial marketing》 |
页码/总页数 | 1221-1235 / 15 |
语种 | 英语 |
关键词 | Big data Cost leadership strategy Differentiation strategy Focus strategy Future strategy |
DOI | 10.1108/JBIM-06-2019-0318 |
馆藏号 | F-055 |