摘要 : Price is among the most important choice criteria for customers, whose price knowledge is often surprisingly inaccurate. This study aims at providing new insights into differences in price recall across brands and store types, and... 展开
作者 | Loy (JP)~ Jens-Peter Ceynowa~ Christian Kuhn~ Lena |
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作者单位 | |
期刊名称 | 《Journal of retailing and consumer services》 |
页码/总页数 | 101990.1-101990.13 / 13 |
语种 | 英语 |
关键词 | Food retailing Pricing Price recall Store types Brands Price-matching guarantee |
DOI | 10.1016/j.jretconser.2019.101990 |
馆藏号 | f-118 |