摘要 : Online product reviews aid consumer decision making. Although many studies show that review characteristics have salient effects on review helpfulness, little research has investigated whether such effects change temporally. To br... 展开
作者 | Lu~ Shuya Wu~ Jianan Tseng~ Shih-Lun (Allen) |
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作者单位 | |
期刊名称 | 《Journal of interactive marketing》 |
页码/总页数 | 17-28 / 12 |
语种 | 英语 |
关键词 | Online reviews Dynamics Helpfulness depth Helpfulness breadth Helpfulness rank |
DOI | 10.1016/j.intmar.2018.05.005 |
馆藏号 | F-110 |