摘要 : We consider a firm managing a category of vertically differentiated goods, that is, products which differ with respect to an attribute for which all consumers prefer more to less. The goods can be sold individually, in which case ... 展开
作者 | Honhon~ Dorothee Pan~ Xiajun Amy |
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作者单位 | |
期刊名称 | 《Production and operations management》 |
页码/总页数 | 1481-1497 / 17 |
语种/中图分类号 | 英语 / C93 |
关键词 | vertical differentiation bundling pricing assortment |
DOI | 10.1111/poms.12686 |
馆藏号 | C-152 |