摘要 : Purpose - The purpose of this paper is to investigate the relationship between national cultural values and retail structure.
作者 | Dimitrova~ Boryana V. Rosenbloom~ Bert Andras~ Trina Larsen |
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作者单位 | |
期刊名称 | 《International marketing review》 |
页码/总页数 | 894-920 / 27 |
语种 | 英语 |
关键词 | National culture Panel data World Values Survey Retail structure |
DOI | 10.1108/IMR-11-2014-0361 |
馆藏号 | F-126 |