摘要 : Purpose - The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-... 展开
作者 | Ronald L. Hess Jr Lawrence Ring |
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作者单位 | |
期刊名称 | 《International Journal of Retail & Distribution Management》 |
页码/总页数 | 902-928 / 27 |
语种 | 英语 |
关键词 | Retail formats Discriminant analyses Off-price retailers Retailer attribute importance |
DOI | 10.1108/IJRDM-02-2013-0038 |
馆藏号 | F-088 |