摘要 : Purpose - The aim in this paper is to describe and explain the flexibility offered by different business models adopted by different firms as they strive to achieve higher levels of business performance. Design/methodology/approac... 展开
作者 | Katy Mason Stefanos Mouzas |
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作者单位 | |
期刊名称 | 《European journal of marketing》 |
页码/总页数 | 1340-1367 / 28 |
语种 | 英语 |
关键词 | flexibility flexible business models market focus network focus management strategy |
DOI | 10.1108/03090561211248062 |
馆藏号 | F-129 |