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This article offers an overview of engagements with the glocal and traces the consequences of this research agenda for Global Studies. First, it compares the emergence of the global and the glocal in the literature. It tracks the ...
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This article offers an overview of engagements with the glocal and traces the consequences of this research agenda for Global Studies. First, it compares the emergence of the global and the glocal in the literature. It tracks the uneven impact of the business use of the glocal and argues that this genealogy has obscured alternative accounts. Second, it offers a thematic overview of the uses of glocalization in the literature. It highlights publication clusters in specific areas of interdisciplinary interest. It further addresses key criticisms against glocalization. Finally, it explores the vicissitudes of research on glocalization on the scope and definition of Global Studies. Trends in Global Studies appear to move in an opposite direction from the one suggested by glocalization. This could lead to the emergence of a separate field of Glocal Studies, causing further fragmentation in the field.
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Purpose This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant and the factors...
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Purpose This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant and the factors affecting the outcome variables of customer satisfaction, revisit intentions and changing the image of Korea. Design/methodology/approach A total of 265 Korean restaurant customers in the USA were collected. Findings Among the respondents' reasons for their food preferences, the novel and diverse factor was found to significantly influence customer satisfaction, revisit intentions and Korea's image. The "sociocultural" factor was found to positively influence customer satisfaction and Korea's image. Originality/value This study delved into an example of glocalization of a national food. The findings provide conceptual and practical implications that the extant ethnic restaurant literature has not elucidated.
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The authors develop an omni-brand orientation framework that is a bidimensional conceptualization allowing global (local) brand elements to coexist alongside local (global) elements to create a “gloCal” brand. Using an interpret...
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The authors develop an omni-brand orientation framework that is a bidimensional conceptualization allowing global (local) brand elements to coexist alongside local (global) elements to create a “gloCal” brand. Using an interpretive analysis of interviews with 50 executives, the authors offer new insights into building and succeeding as a gloCal brand. The study shows that global brands are trying to become gloCal by building and nurturing local authenticity. The building blocks of local authenticity are brand image local connection, local iconness, local insights, and originality. Local brands, in turn, try to become gloCal by achieving global acceptance, a perception identified closely with global brands. The building blocks of global acceptance are perceived brand globalness, innovation, product performance quality, and global brand power. A follow-up study with 19 executives dives deeper into the drivers of success and leads to a conceptualization of a gloCal success cycle, which identifies components and strategies that enable brands to win both globally and locally.
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The study investigates how local actors pursue two paradoxical aspects of legitimacy in a global institutional framework: the need for global conformity and the need for local distinctiveness. Drawing on the notion of glocalizatio...
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The study investigates how local actors pursue two paradoxical aspects of legitimacy in a global institutional framework: the need for global conformity and the need for local distinctiveness. Drawing on the notion of glocalization, it explicates how this pursuit is accomplished by actors' selective fidelity to global norms and adaptation of these norms to local conditions. The empirical work consists of a five-year qualitative case study of the Ontario wine industry. It provides empirical evidence for the presence of several non-mutually exclusive paths through which local actors seek legitimation in a global context. The study offers important implications for future research on legitimation and globalization.
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5G is a promising technology that has the potential to support verticals and applications such as Industrial Internet of Things IoT (IIoT), smart cities, autonomous vehicles, remote surgeries, virtual and augmented realities, and ...
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5G is a promising technology that has the potential to support verticals and applications such as Industrial Internet of Things IoT (IIoT), smart cities, autonomous vehicles, remote surgeries, virtual and augmented realities, and so on. These verticals have a diverse set of network connectivity requirements, and it is challenging to deliver customized services for each by using a common 5G infrastructure. Thus, the operation of Local 5G operator (L5GO) networks or private 5G networks are a viable option to tackle this challenge. A L5GO network is a localized small cell network which can offer tailored service delivery. The adaptation of network softwarization in 5G allows vertical owners to deploy and operate L5GO networks. However, the deployment of L5GOs raises various issues related to management of subscribers, roaming users, spectrum, security, and also the infrastructure. This paper proposes a blockchain-based platform to address these issues. The paper introduces a set of blockchainbased modularized functions such as service rating systems, bidding techniques, and selection functions, which can be used to deploy different services for L5GOs. Exploitation of blockchain technology ensures availability, non-reliance on trusted third parties, secure transfer payments, and stands to gain many more advantages. The performance and the viability of the proposed platform are analyzed by using simulations and a prototype implementation.
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The objective of this study was to evaluate husbandry practices of pregnant sows, immunoglobulin G (IgG) concentration in colostrum of sow from local breed of Benin, their transfer to litter and the survival and growth of piglets ...
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The objective of this study was to evaluate husbandry practices of pregnant sows, immunoglobulin G (IgG) concentration in colostrum of sow from local breed of Benin, their transfer to litter and the survival and growth of piglets until 42 days of age within traditional farms pig. Results showed that sows were raised according to traditional practices characterized by sustainable or precarious housing without any hygiene measures. They were fed with forages and by-products arising from traditional and industrial food-processing. Reproductive performance allowed by these farming practices remained weak. The litter size obtained was 5.5 piglets and was a feature of the small less prolific West African local pig. The observed number of piglets weaned at 42 days of age was 5 and the average mortality rate from birth to 42 days of life was 15%. The piglets were characterized by low average birth weight at 439 g, low average intra-litter weight gain at 24 h (38 g), body weight at 42 days of 2119 g, an Average Daily Gain (ADG) of 40 g/day and a Relative ADG (RADG) of 30 g/day.kg. The mortality was negatively associated (P < 0.05) with the birth weight and the weight gain at 24 h. The weight gain within 0-42 days was positively associated with the birth weight (r = 0.59; P < 0.001). The ADG from 0 to 42 days and from 1-42 days were positively correlated respectively with the birth weight (r = 0.55; P < 0.001) and the weight gain at 24 h (r = 0.41; P < 0.005). Despite weak growth performance of the piglets before weaning, the sows were characterized by adequate IgG concentration in the colostrum collected at 24 h after the onset of parturition (22 mg/ml). However, the serum IgG levels at 7 days of life of the piglets were low (2 mg/ml). Finally, the study demonstrated that sows from local breed produce colostrum with adequate IgG concentration. However, transfer of these antibodies to piglets was low. Feeding of sows with forages may be beneficial in improving the immunological quality of colostrum in local pig breed. Finally, both weight gain at 24 h and birth weight were important to predict survival and growth of suckling piglets.
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This brief commentary argues that glocal governance introduces a fruitful new perspective to the global governance debate of AMR, and cautions against too strict a focus on establishing globally binding governance regimes for curbing AMR.
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This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather ...
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This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather than treating them as mutually exclusive categories, this discussion seeks to further the understanding of the constitutive interdependence linking the (sporting) global and the (sporting) local. In looking to further the understanding of the contemporary sporting landscape, we offer an alternative approach that reinscribes the influence of the global in shaping structures, practices, and experiences of the sporting local. The processual and empirical continuum through which we conceptualize globalization is bounded by grobalization (the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas) and glocalization (the interpenetration of the global and the local, resulting in unique outcomes in different geographic areas): the grobal and the glocal. We discuss four sport scenarios, and illustrate the manner in which they exhibit - in varying inflections and to varying intensities - the necessary, but never guaranteed, interpenetrative relationship between the grobal and the glocal. This is achieved by both problematizing the very possibility of the sporting local within conditions of intensive and extensive globalization (leading to the concept of the glocal), and simultaneously explicating the importance of the global (through the concept of the grobal) to the structure and experience of everyday sport cultures.
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Since the late 1980s-early 1990s, when globalization reached its peak, much ink was poured to describe and examine this process and its effect on cities. While for some commentators, cities have been undergoing the inevitable homo...
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Since the late 1980s-early 1990s, when globalization reached its peak, much ink was poured to describe and examine this process and its effect on cities. While for some commentators, cities have been undergoing the inevitable homogenization of many aspects of the urban life, for others cities have been safeguarding their urban identity, that is, those unique features that make them different. By critically reviewing the debate between supporters and detractors of globalization, this article seeks to rehabilitate the distinctiveness of the urban dimension, which, as some theoretical approaches suggest, seems to be dissolved in the global world. By taking a sceptical stand against globalizers and glocalizers' positions, this article rejects those arguments heralding the irrelevance, or even the death, of the local and underscores the cultural and political specificities of cities.
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The rapid recent growth in the size of the advertising market in China has been unprecedented, fulfilling the prediction that it will be second only to that of the United States by the Olympic year of 2008. Major Japanese and West...
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The rapid recent growth in the size of the advertising market in China has been unprecedented, fulfilling the prediction that it will be second only to that of the United States by the Olympic year of 2008. Major Japanese and Western-based global advertising agencies have been making their presence felt via joint-venture arrangements with Chinese agencies since 1979, and now increasingly are serving not only their global clients, but working with large Chinese advertisers as well. This article traces recent developments in the advertising industry in China, with particular attention to the marketing strategies being pursued by global advertisers, and to the social, cultural and geographical barriers which they must overcome. Conversely, the analysis gives insight to the comparative advantages the Chinese advertisers and their agencies enjoy in this respect, although they also face challenges in establishing brands and otherwise transforming China into a harmonious nation of consumer-citizens.
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