摘要 : Sales of locally produced foods, for example through farmers' markets, have heightened consumers' interest in the origin and production of food. This study investigated the importance of personal values, meanings and specific bene... 展开 Sales of locally produced foods, for example through farmers' markets, have heightened consumers' interest in the origin and production of food. This study investigated the importance of personal values, meanings and specific benefits to consumers in relation to their purchasing behaviour of local foods. Word association was an efficient and rapid consumer survey method for gathering information on consumer perceptions of local food. Although more time-consuming, laddering interviews provided important information on the relation between perceived food attributes and reasons for choices and is recommended when in-depth information is needed. 收起