摘要 : The origin of food (e.g. growing location, variety, farming method, etc.) is known to influence consumer preferences and purchasing behaviour. This study examined how information about the origin (production area and cultivar) of ... 展开 The origin of food (e.g. growing location, variety, farming method, etc.) is known to influence consumer preferences and purchasing behaviour. This study examined how information about the origin (production area and cultivar) of extra virgin olive oils affected their perceived hedonic and sensory properties. Six samples of olive oil were presented blind and then with increasing amounts of information, and consumers were asked to describe the sensory properties and whether they were typical of the product. Information was used as a sensory cue by consumers familiar with the product but generally only for product characteristics that were easy to recognise such as bitterness and pungency. 收起