摘要 : Purpose - The purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing. Design/methodology/approach - The paper draws on existing literature on customer value and competi... 展开
作者 | Timo Rintamaki Hannu Kuusela Lasse Mitronen |
---|---|
期刊名称 | 《Managing Service Quality》 |
总页数 | 14 |
语种/中图分类号 | 英语 / C93 |
关键词 | Customers Competitive advantage Product positioning Retailing |
馆藏号 | N2008EPST0011937 |