摘要 : The study investigates the usage pattern and preference of social media tools among the researchers and academicians at the University of Madras. A structured questionnaire was formulated and shared with the study group. The analy... 展开 The study investigates the usage pattern and preference of social media tools among the researchers and academicians at the University of Madras. A structured questionnaire was formulated and shared with the study group. The analysis reveals that majority of the study population is unaware of the Social Media Tools (SMTs) promoting scholarly communication such as Bit.ai(53), CiteULike (60), EduGeeksClub (54), Emerald Engage (51), SSRN (51) and use SMTs for recreation and leisure purpose only. The present paper also highlights the major deterrents of using SMTs to share research output. The study finds that though addiction can be a major deterrent to use of social media; it is a viable tool in the present environment which can augment collaboration and contribute to determining quality by measuring the 'likes, comments and shares' among the academic and research community. 收起