摘要 : This study focuses on CSR communication using the example of Corporate-NGO partnership between British supermarket chain Sainsbury's and Comic Relief. Questionnaires were distributed to 40 participants asking them about their cons... 展开
作者 | Rohwer~ Lynn Topic~ Martina |
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作者单位 | |
期刊名称 | 《Journal of Brand Management》 |
总页数 | 14 |
语种/中图分类号 | 英语 / T-1 |
关键词 | Corporations Partnerships Supermarket Sainsbury's Comic Relief |
馆藏号 | N2008EPST0006226 |