摘要 : Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regressi... 展开
作者 | Verissimo~ Diogo Vaughan~ Greg Ridout~ Martin Waterman~ Carly MacMillan~ Douglas Smith~ Robert J. |
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作者单位 | |
期刊名称 | 《Biological Conservation》 |
总页数 | 7 |
语种/中图分类号 | 英语 / Q S1 |
关键词 | Conservation Donations Flagship species Fundraising Internet Marketing NGO Online |
馆藏号 | N2008EPST0012284 |