摘要 : Internet trade in the French food retailing sector appeared at the end of 1999, both with online retailers selling to consumers (BtoC) and with BtoB (Business to Business) marketplaces for retailer supplies. This paper reviews the... 展开
作者 | Chambolle C Dumans ME |
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作者单位 | |
期刊名称 | 《Economie rurale》 |
总页数 | 15 |
语种/中图分类号 | 法语 / F3 |
关键词 | food marketing internet market competition marketing channels retail marketing vertical integration France |
馆藏号 | N2008EPST0007122 |