摘要 : This research employs the Expectancy Confirmation/Disconfirmation (ECD) paradigm to extend the knowledge about consumer response to CSR. While several scholars have identified consumer satisfaction with the firm as a salient varia... 展开
作者 | Saldivar~ Roberto Zolfagharian~ Mohammadali |
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作者单位 | |
期刊名称 | 《Journal of Marketing Management》 |
总页数 | 30 |
语种/中图分类号 | 英语 / F2 |
关键词 | Expectancy confirmation disconfirmation attribution satisfaction referral pay CORPORATE SOCIAL-RESPONSIBILITY CUSTOMER SATISFACTION SERVICE QUALITY MEDIATING ROLE PRODUCT FAILURE MODERATING ROLE PERCEPTIONS CONSEQUENCES ANTECEDENTS REPUTATION |
馆藏号 | N2020042300060526 |