摘要 : This paper addresses a very important question - how to select the right products to promote in order to maximize promotional benefit. We set up a framework to incorporate promotion decisions into the data-mining process, formulat... 展开
作者 | Yinghui Yang Chunhui Hao |
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作者单位 | |
期刊名称 | 《Knowledge and information systems》 |
总页数 | 14 |
语种/中图分类号 | 英语 / TP11 |
关键词 | Data mining Marketing Promotion planning Optimization Market basket analysis |
馆藏号 | N2008EPST0006800 |