摘要 : The dual role of price, as a product attribute signaling quality and as a measure of sacrifice, serving as a benchmark for comparing the utility gains from superior product quality, is now well established in the marketing and eco... 展开
作者 | Fruchter GE |
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作者单位 | |
期刊名称 | 《Journal of Optimization Theory and Applications》 |
总页数 | 18 |
语种/中图分类号 | 英语 / O29 |
关键词 | marketing price price signaling quality perceived quality differential games Nash equilibrium OPTIMAL-CONTROL MODELS PRODUCT QUALITY ADVERTISING POLICY BRAND-NAME INFORMATION RETAILER SIGNALS |
馆藏号 | N2008EPST0012558 |