摘要 : We develop a game-theoretical model to show that in the markets where price consistency across channels is critical, an incumbent brick-and-mortar retailer can deter the online entry of a pure-play e-tailer by strategically refrai... 展开
作者 | Liu YC Gupta S Zhang ZJ |
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作者单位 | |
期刊名称 | 《Management science: Journal of the Institute of Management Sciences》 |
总页数 | 11 |
语种/中图分类号 | 英语 / F4 |
关键词 | multichannel retailer channel management pricing market entry game theory CREDIBLE SPATIAL PREEMPTION INDUSTRY INTERNET COMPETITION |
馆藏号 | N2008EPST0011324 |