摘要 : Many book publishers focus on selling books through chain and independent bookstores, and bookstores online. Consequently, they miss an enormous opportunity to increase unit sales and profitable revenue. Retail purchasing practice... 展开 Many book publishers focus on selling books through chain and independent bookstores, and bookstores online. Consequently, they miss an enormous opportunity to increase unit sales and profitable revenue. Retail purchasing practices are similar to those of trade buyers, making the transition to this new segment uncomplicated. 收起