摘要: @@This paper focuses on BNP Paribas, a leading French bank, and its success within the constantevolution of the banking industry.Success can be defined as the achievement of an action with aspecific parameter, such as financial an... 展开 @@This paper focuses on BNP Paribas, a leading French bank, and its success within the constantevolution of the banking industry.Success can be defined as the achievement of an action with aspecific parameter, such as financial and development goals.BNP Paribas is the perfect example ofa bank who takes every measure possible in order to keep growing on the market.@@This research paper was written after studying more than 50 articles and after doingseveral researches on the bank.The case study template used belongs to the AmericanMarketing Association and allows to understand how the bank processed changes and tounderstand the outcome.The results of my research are applicable to other similar banks. 收起