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Conceptualizing and Measuring Consumer Activism from an Anti-Brand, Goal-Oriented Behavioral Perspective: A Psychometric Scale Development

[学位论文]

Muraro, Iago Santos.
Michigan State University.

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ISBN	9798379417659
作者	Muraro, Iago Santos.	授予学位单位	Michigan State University.
导师	Rifon, Nora	学位	Ph.D.
学科	Communication. Social psychology.	国籍	US
页码/总页数	246 p. / 246	出版年	2023
中图分类号	H0, F7, C912.6
关键词	Collective action Consumer activism Motivation Scale development Social movements

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