摘要 : © 2023 The Author(s)Augmented reality (AR) merges virtual elements with our physical context. Although there is evidence in marketing that AR may be superior to alternative formats, there is a lack of work explaining from the grou... 展开
作者 | Kumar H. Rauschnabel P.A. Agarwal M.N. Singh R.K. Srivastava R. |
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作者单位 | |
期刊名称 | 《Information & management》 |
页码/总页数 | 1.1-1.18 / 18 |
语种/中图分类号 | 英语 / TP |
关键词 | Augmented reality Consumer behavior Means-end chain Metaverse Spatial computing Theoretical framework |
DOI | 10.1016/j.im.2023.103910 |
馆藏号 | TP-218 |