摘要 : Purpose - This study aims to shed light on the evolving nature of banks in the digital era and the implications for bank marketing and management. The research addresses the need for a comprehensive typology of banks that integrat... 展开
作者 | Emmanuel Mogaji |
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作者单位 | |
期刊名称 | 《International journal of bank marketing》 |
页码/总页数 | 1899-1918 / 20 |
语种/中图分类号 | 英语 / F8 |
关键词 | Traditional bank Neo bank Challenger banks Typology Bank marketing |
DOI | 10.1108/IJBM-06-2023-0333 |
馆藏号 | F-285 |