摘要 : Abstract While the field experiment is a powerful and well‐established method to investigate causal relationships, operations management (OM) has embraced this methodology only in recent years. This paper provides a comprehensive... 展开
作者 | Yang Gao Meng Li Shujing Sun |
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作者单位 | |
期刊名称 | 《Journal of operations management》 |
页码/总页数 | 676-701 / 26 |
语种/中图分类号 | 英语 / C93 |
关键词 | A/B test field experiment IT methodology review |
DOI | 10.1002/joom.1240 |
馆藏号 | C-007 |