摘要 : With the rise of machine learning and "big data," many large yet spurious relationships between variables are discovered, leveraged by marketing communications, and publicized in the media. Thus, consumers are increasingly exposed... 展开
作者 | DAVID P. DANIELS DANIELLA KUPOR |
---|---|
作者单位 | |
期刊名称 | 《Journal of consumer research》 |
页码/总页数 | 1140-1159 / 20 |
语种/中图分类号 | 英语 / F713.55 |
关键词 | heuristics biases product judgments judgment decision making causality judgments |
DOI | 10.1093/jcr/ucac035 |
馆藏号 | F-131 |