摘要 : This article examines the effect of political identity on customers’ satisfaction with the products and services they consume. Recent work suggests that conservatives are less likely to complain than liberals. Building on that wor... 展开
作者 | Daniel Fernandes Nailya Ordabayeva Kyuhong Han Jihye Jung Vikas Mittal |
---|---|
作者单位 | |
期刊名称 | 《Journal of Marketing》 |
页码/总页数 | 116-134 / 19 |
语种/中图分类号 | 英语 / f |
关键词 | political identity belief in free will customer satisfaction repurchase intention sales political ideology |
DOI | 10.1177/00222429211057508 |
馆藏号 | F-184 |