摘要 : Abstract The application of conjoint analysis to new product development is challenged in studies of complex products that simultaneously examine the major drivers of a purchase decision and the composition of product components. ... 展开
作者 | YiChun Miriam Liu Jeff D. Brazell Greg M. Allenby |
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作者单位 | |
期刊名称 | 《Quantitative marketing and economics》 |
页码/总页数 | 397-430 / 34 |
语种/中图分类号 | 英语 / F |
关键词 | Willingness to pay Willingness to buy Behavioral decision theory |
DOI | 10.1007/s11129-022-09256-3 |
馆藏号 | F-274 |