摘要 : Purpose This paper aims to study the influence of organic food perceived values (utilitarian vs hedonic) on consumer willingness to buy and willingness to pay in a developing country. Design/methodology/approach This paper utilize... 展开
作者 | Ghali~ Zohra Zinoubi |
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作者单位 | |
期刊名称 | 《British Food Journal》 |
页码/总页数 | 1013-1026 / 14 |
语种/中图分类号 | 英语 / TS2 |
关键词 | Hedonic value Utilitarian value Organic food Willingness to pay Willingness to buy Developing market |
DOI | 10.1108/BFJ-06-2019-0114 |
馆藏号 | TS-058 |