摘要 : Abstract Managerial research has suggested that Chief Marketing Officers (CMOs) are not living up to expectations. Such studies indicate that a high percentage of CEOs are not very impressed with their CMOs, believe they are disco... 展开
作者 | Kimberly A. Whitler |
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作者单位 | |
期刊名称 | 《AMS Review》 |
页码/总页数 | 105-115 / 11 |
语种 | 英语 |
关键词 | Board of directors Chief marketing officer CMO CMO performance Top management team Upper Echelons Theory Strategic leadership |
DOI | 10.1007/s13162-022-00231-5 |
馆藏号 | F-638 |