摘要 : From parenting to health and wellness, the number of virtual support communities (VSCs) keeps growing. The interactive marketing discipline has primarily documented the positive social dynamics of VSCs: communities provide informa... 展开
作者 | Babic Rosario A. Russell C.A. Shanahan D.E. |
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作者单位 | |
期刊名称 | 《Journal of interactive marketing》 |
页码/总页数 | 54-89 / 36 |
语种 | 英语 |
关键词 | consumer engagement Facebook group informational value paradox social angst social empathy social interaction social pressure virtual support community |
DOI | 10.1177/10949968221075819 |
馆藏号 | F-110 |