摘要 : Current marketing philosophy is value-oriented, whereas marketing theory explaining value from the consumer perspective is limited. The theory of consumption value (TCV) is a marketing theory that provides insight into the motivat... 展开
作者 | Tanrikulu~ Ceyda |
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作者单位 | |
期刊名称 | 《International Journal of Consumer Studies》 |
页码/总页数 | 1176-1197 / 22 |
语种 | 英语 |
关键词 | conditional value consumption value emotional value epistemic value functional value social value theory of consumption value |
DOI | 10.1111/ijcs.12687 |
馆藏号 | F-223 |